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ActiveCampaign

by ActiveCampaign Inc.WebsiteUsed by clients

Our Take

Best-in-class email automation for small businesses. The automation builder is significantly better than Mailchimp's. CRM is decent but secondary. Site tracking and lead scoring are powerful for businesses doing content marketing. Migration from Mailchimp is straightforward.

Lock-in risk:Medium

Pricing Tiers

Starter

US$15/mo/month

✓1,000 contacts
✓Email marketing
✓Marketing automation
✓Site tracking
✓300+ integrations
✓10x contact email send limit

Good starting point. Automation is available from day one.

Job Coverage

Run email marketing

Follow up with leads

Plus

US$49/mo/month

✓Everything in Starter
✓1,000 contacts
✓CRM with sales automation
✓Landing pages
✓Lead scoring
✓SMS marketing
✓Custom user permissions

The CRM + automation combo is powerful at this price.

Job Coverage

Run email marketing

Follow up with leads

Capture and qualify leads

Convert leads to clients

Pro

US$79/mo/month

✓Everything in Plus
✓1,000 contacts
✓Predictive sending
✓Split automations
✓Attribution reporting
✓Conditional content
✓Salesforce integration

For serious marketing operations.

Integrations (4)

NativeOne-way sync

NativeDeep two-way

NativeOne-way sync

Zapier/MakeDeep two-way