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Shopify

by Shopify Inc.WebsiteUsed by clients

Our Take

Best-in-class hosted e-commerce. Lock-in is real โ€” themes, apps, and Liquid templates don't port. For stores with many products (500+), bulk operations and data management become pain points. The app ecosystem is powerful but costs add up fast. B2B/wholesale is now built-in but still maturing.

Lock-in risk:High

Pricing Tiers

Basic

US$39/mo/month

  • โœ“Online store
  • โœ“Unlimited products
  • โœ“2 staff accounts
  • โœ“Up to 4 inventory locations
  • โœ“Basic reports
  • โœ“Manual order creation
  • โœ“Discount codes

Fine for starting out. Transaction fees 2% unless using Shopify Payments.

Job Coverage

Build and maintain website
Speed up invoicing and payments

Shopify

US$105/mo/month

  • โœ“Everything in Basic
  • โœ“5 staff accounts
  • โœ“Up to 5 locations
  • โœ“Standard reports
  • โœ“Professional reports
  • โœ“Shipping discounts up to 88%
  • โœ“Lower transaction fees (1%)

The sweet spot for growing stores.

Job Coverage

Build and maintain website

Advanced

US$399/mo/month

  • โœ“Everything in Shopify
  • โœ“15 staff accounts
  • โœ“Up to 8 locations
  • โœ“Custom reports
  • โœ“Third-party calculated shipping
  • โœ“Duties and import taxes
  • โœ“Enhanced customer segmentation

For high-volume stores. The custom reporting alone can justify the upgrade.

Plus

US$2,300/mo/month

  • โœ“Everything in Advanced
  • โœ“Unlimited staff
  • โœ“200 locations
  • โœ“Shopify Functions
  • โœ“Checkout extensibility
  • โœ“B2B on Shopify
  • โœ“Expansion stores
  • โœ“Dedicated support

Enterprise. Most AU SMEs don't need this.

Interesting Use Cases

Abandoned cart recovery

low

Shopify sends automatic emails to customers who add products to cart but don't complete checkout. With Klaviyo, you can build a 3-email sequence that typically recovers 5-15% of abandoned carts.

Klaviyo

Bulk product management with Matrixify

medium

For stores with 500+ products, managing everything through the Shopify admin is painful. Matrixify lets you export/import products, variants, metafields via Excel. Essential for large catalogues.

Matrixify

B2B wholesale with built-in features

medium

Shopify now has native B2B features โ€” custom price lists, net payment terms, company profiles. No longer need a separate wholesale channel or app for basic B2B.

Abandoned cart recovery

low

Shopify sends automatic emails to customers who add products to cart but don't complete checkout. With Klaviyo, you can build a 3-email sequence that typically recovers 5-15% of abandoned carts.

Klaviyo

Bulk product management with Matrixify

medium

For stores with 500+ products, managing everything through the Shopify admin is painful. Matrixify lets you export/import products, variants, metafields via Excel. Essential for large catalogues.

Matrixify

B2B wholesale with built-in features

medium

Shopify now has native B2B features โ€” custom price lists, net payment terms, company profiles. No longer need a separate wholesale channel or app for basic B2B.

Abandoned cart recovery

low

Shopify sends automatic emails to customers who add products to cart but don't complete checkout. With Klaviyo, you can build a 3-email sequence that typically recovers 5-15% of abandoned carts.

Klaviyo

Bulk product management with Matrixify

medium

For stores with 500+ products, managing everything through the Shopify admin is painful. Matrixify lets you export/import products, variants, metafields via Excel. Essential for large catalogues.

Matrixify

B2B wholesale with built-in features

medium

Shopify now has native B2B features โ€” custom price lists, net payment terms, company profiles. No longer need a separate wholesale channel or app for basic B2B.

Abandoned cart recovery

low

Shopify sends automatic emails to customers who add products to cart but don't complete checkout. With Klaviyo, you can build a 3-email sequence that typically recovers 5-15% of abandoned carts.

Klaviyo

Bulk product management with Matrixify

medium

For stores with 500+ products, managing everything through the Shopify admin is painful. Matrixify lets you export/import products, variants, metafields via Excel. Essential for large catalogues.

Matrixify

B2B wholesale with built-in features

medium

Shopify now has native B2B features โ€” custom price lists, net payment terms, company profiles. No longer need a separate wholesale channel or app for basic B2B.

Abandoned cart recovery

low

Shopify sends automatic emails to customers who add products to cart but don't complete checkout. With Klaviyo, you can build a 3-email sequence that typically recovers 5-15% of abandoned carts.

Klaviyo

Bulk product management with Matrixify

medium

For stores with 500+ products, managing everything through the Shopify admin is painful. Matrixify lets you export/import products, variants, metafields via Excel. Essential for large catalogues.

Matrixify

B2B wholesale with built-in features

medium

Shopify now has native B2B features โ€” custom price lists, net payment terms, company profiles. No longer need a separate wholesale channel or app for basic B2B.