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n8n

by n8n GmbHWebsiteUsed by clients

Our Take

Open-source workflow automation. Much more powerful than Zapier for complex workflows, but requires technical ability. Self-hosting is free and gives full control. The visual workflow builder is excellent. Best for businesses with a technical person who can maintain it. Workflows are JSON — fully portable.

Lock-in risk:Low

Pricing Tiers

Community (Self-hosted)

Free/forever

  • Unlimited workflows
  • Unlimited executions
  • 400+ integrations
  • Full API access
  • Community support
  • All features

Requires hosting. Docker recommended. Best value in automation.

Job Coverage

Connect tools together
Automate admin tasks
Reduce data re-entry
Automate with AI agents

Starter (Cloud)

EUR 24/mo/month

  • 2,500 executions/mo
  • 5 active workflows
  • Community support
  • Hosted infrastructure

Low execution limits. Fine for light automation.

Pro (Cloud)

EUR 60/mo/month

  • 10,000 executions/mo
  • 15 active workflows
  • Execution log
  • Global variables
  • Source control

More practical for real use. Still cheaper than Zapier for equivalent volume.

Interesting Use Cases

Automated quote follow-up

low

When a quote is sent from your CRM, n8n waits 2 days then sends a friendly follow-up SMS. If no response after 5 days, it sends an email. Simple workflow, massive impact on conversion.

tradesHubSpotTwilio

Invoice-to-accounting sync

medium

New Shopify orders automatically create invoices in Xero, match payments, and flag discrepancies. Eliminates the daily reconciliation task.

retail-ecommerceShopifyXero

AI-powered content repurposing

medium

Record a voice memo, n8n transcribes it, sends to Claude to write a LinkedIn post + email newsletter + blog draft. One input, three outputs.

Claude APINotionLinkedIn

Client onboarding automation

medium

New client signed in your CRM triggers: welcome email, Slack notification to team, project board created in Monday, Google Drive folder created, onboarding checklist assigned.

HubSpotSlackMondayGoogle Drive

Review request pipeline

low

7 days after job completion, automatically send a review request via SMS with a direct Google review link. Track responses and follow up once if no review.

tradesGoogle Business ProfileTwilio

Lead enrichment on form submit

high

Website form submission triggers: AI researches the company, enriches the CRM record with company size/industry/website, scores the lead, and routes to the right salesperson.

HubSpotClaude API

Weekly business dashboard email

medium

Every Monday morning, n8n pulls data from Xero (revenue, outstanding), your CRM (pipeline value, new leads), and Google Analytics (traffic). Sends a formatted summary email to the business owner.

XeroGoogle Analytics

Missed call AI responder

low

Phone system detects a missed call, n8n sends an immediate SMS: 'Sorry I missed your call — I'm with a client. Can I call you back at [time]?' with a booking link. Prevents lost leads.

tradesTwilioCalendly

Automated quote follow-up

low

When a quote is sent from your CRM, n8n waits 2 days then sends a friendly follow-up SMS. If no response after 5 days, it sends an email. Simple workflow, massive impact on conversion.

tradesHubSpotTwilio

Invoice-to-accounting sync

medium

New Shopify orders automatically create invoices in Xero, match payments, and flag discrepancies. Eliminates the daily reconciliation task.

retail-ecommerceShopifyXero

AI-powered content repurposing

medium

Record a voice memo, n8n transcribes it, sends to Claude to write a LinkedIn post + email newsletter + blog draft. One input, three outputs.

Claude APINotionLinkedIn

Client onboarding automation

medium

New client signed in your CRM triggers: welcome email, Slack notification to team, project board created in Monday, Google Drive folder created, onboarding checklist assigned.

HubSpotSlackMondayGoogle Drive

Review request pipeline

low

7 days after job completion, automatically send a review request via SMS with a direct Google review link. Track responses and follow up once if no review.

tradesGoogle Business ProfileTwilio

Lead enrichment on form submit

high

Website form submission triggers: AI researches the company, enriches the CRM record with company size/industry/website, scores the lead, and routes to the right salesperson.

HubSpotClaude API

Weekly business dashboard email

medium

Every Monday morning, n8n pulls data from Xero (revenue, outstanding), your CRM (pipeline value, new leads), and Google Analytics (traffic). Sends a formatted summary email to the business owner.

XeroGoogle Analytics

Missed call AI responder

low

Phone system detects a missed call, n8n sends an immediate SMS: 'Sorry I missed your call — I'm with a client. Can I call you back at [time]?' with a booking link. Prevents lost leads.

tradesTwilioCalendly

Automated quote follow-up

low

When a quote is sent from your CRM, n8n waits 2 days then sends a friendly follow-up SMS. If no response after 5 days, it sends an email. Simple workflow, massive impact on conversion.

tradesHubSpotTwilio

Invoice-to-accounting sync

medium

New Shopify orders automatically create invoices in Xero, match payments, and flag discrepancies. Eliminates the daily reconciliation task.

retail-ecommerceShopifyXero

AI-powered content repurposing

medium

Record a voice memo, n8n transcribes it, sends to Claude to write a LinkedIn post + email newsletter + blog draft. One input, three outputs.

Claude APINotionLinkedIn

Client onboarding automation

medium

New client signed in your CRM triggers: welcome email, Slack notification to team, project board created in Monday, Google Drive folder created, onboarding checklist assigned.

HubSpotSlackMondayGoogle Drive

Review request pipeline

low

7 days after job completion, automatically send a review request via SMS with a direct Google review link. Track responses and follow up once if no review.

tradesGoogle Business ProfileTwilio

Lead enrichment on form submit

high

Website form submission triggers: AI researches the company, enriches the CRM record with company size/industry/website, scores the lead, and routes to the right salesperson.

HubSpotClaude API

Weekly business dashboard email

medium

Every Monday morning, n8n pulls data from Xero (revenue, outstanding), your CRM (pipeline value, new leads), and Google Analytics (traffic). Sends a formatted summary email to the business owner.

XeroGoogle Analytics

Missed call AI responder

low

Phone system detects a missed call, n8n sends an immediate SMS: 'Sorry I missed your call — I'm with a client. Can I call you back at [time]?' with a booking link. Prevents lost leads.

tradesTwilioCalendly

Automated quote follow-up

low

When a quote is sent from your CRM, n8n waits 2 days then sends a friendly follow-up SMS. If no response after 5 days, it sends an email. Simple workflow, massive impact on conversion.

tradesHubSpotTwilio

Invoice-to-accounting sync

medium

New Shopify orders automatically create invoices in Xero, match payments, and flag discrepancies. Eliminates the daily reconciliation task.

retail-ecommerceShopifyXero

AI-powered content repurposing

medium

Record a voice memo, n8n transcribes it, sends to Claude to write a LinkedIn post + email newsletter + blog draft. One input, three outputs.

Claude APINotionLinkedIn

Client onboarding automation

medium

New client signed in your CRM triggers: welcome email, Slack notification to team, project board created in Monday, Google Drive folder created, onboarding checklist assigned.

HubSpotSlackMondayGoogle Drive

Review request pipeline

low

7 days after job completion, automatically send a review request via SMS with a direct Google review link. Track responses and follow up once if no review.

tradesGoogle Business ProfileTwilio

Lead enrichment on form submit

high

Website form submission triggers: AI researches the company, enriches the CRM record with company size/industry/website, scores the lead, and routes to the right salesperson.

HubSpotClaude API

Weekly business dashboard email

medium

Every Monday morning, n8n pulls data from Xero (revenue, outstanding), your CRM (pipeline value, new leads), and Google Analytics (traffic). Sends a formatted summary email to the business owner.

XeroGoogle Analytics

Missed call AI responder

low

Phone system detects a missed call, n8n sends an immediate SMS: 'Sorry I missed your call — I'm with a client. Can I call you back at [time]?' with a booking link. Prevents lost leads.

tradesTwilioCalendly

Automated quote follow-up

low

When a quote is sent from your CRM, n8n waits 2 days then sends a friendly follow-up SMS. If no response after 5 days, it sends an email. Simple workflow, massive impact on conversion.

tradesHubSpotTwilio

Invoice-to-accounting sync

medium

New Shopify orders automatically create invoices in Xero, match payments, and flag discrepancies. Eliminates the daily reconciliation task.

retail-ecommerceShopifyXero

AI-powered content repurposing

medium

Record a voice memo, n8n transcribes it, sends to Claude to write a LinkedIn post + email newsletter + blog draft. One input, three outputs.

Claude APINotionLinkedIn

Client onboarding automation

medium

New client signed in your CRM triggers: welcome email, Slack notification to team, project board created in Monday, Google Drive folder created, onboarding checklist assigned.

HubSpotSlackMondayGoogle Drive

Review request pipeline

low

7 days after job completion, automatically send a review request via SMS with a direct Google review link. Track responses and follow up once if no review.

tradesGoogle Business ProfileTwilio

Lead enrichment on form submit

high

Website form submission triggers: AI researches the company, enriches the CRM record with company size/industry/website, scores the lead, and routes to the right salesperson.

HubSpotClaude API

Weekly business dashboard email

medium

Every Monday morning, n8n pulls data from Xero (revenue, outstanding), your CRM (pipeline value, new leads), and Google Analytics (traffic). Sends a formatted summary email to the business owner.

XeroGoogle Analytics

Missed call AI responder

low

Phone system detects a missed call, n8n sends an immediate SMS: 'Sorry I missed your call — I'm with a client. Can I call you back at [time]?' with a booking link. Prevents lost leads.

tradesTwilioCalendly

Case Studies

How a solo plumber saved 5 hours/week with 3 simple automations

trades | solo business

Challenge

Sarah runs a one-person plumbing business doing $300k/year. She was spending 5+ hours per week on admin: manually sending quotes from a template, forgetting to follow up, re-entering job details from her notebook into Xero for invoicing, and missing calls while on jobs.

Solution

Three n8n workflows: (1) Quote follow-up: after sending a quote via email, n8n sends a follow-up SMS after 2 days. (2) Job completion → invoice: when she marks a job complete in her Google Sheet, n8n creates the Xero invoice and sends it. (3) Missed call responder: sends an immediate SMS with a booking link.

Outcome

Quote conversion up ~25% (from follow-ups she was forgetting). Invoicing happens same-day instead of 'when she gets around to it' — cash flow improved noticeably. Missed call recovery brought in 2-3 extra jobs per month. Total: ~5 hours/week saved, estimated $15-20k additional annual revenue.

Lessons Learned

Start with the automation that saves the most time, not the most technically interesting one. For Sarah, the quote follow-up was the biggest win because it directly generated revenue. Also: Google Sheets as a 'job tracker' works fine for a solo operator — don't over-engineer with a CRM they won't use.

How a solo plumber saved 5 hours/week with 3 simple automations

trades | solo business

Challenge

Sarah runs a one-person plumbing business doing $300k/year. She was spending 5+ hours per week on admin: manually sending quotes from a template, forgetting to follow up, re-entering job details from her notebook into Xero for invoicing, and missing calls while on jobs.

Solution

Three n8n workflows: (1) Quote follow-up: after sending a quote via email, n8n sends a follow-up SMS after 2 days. (2) Job completion → invoice: when she marks a job complete in her Google Sheet, n8n creates the Xero invoice and sends it. (3) Missed call responder: sends an immediate SMS with a booking link.

Outcome

Quote conversion up ~25% (from follow-ups she was forgetting). Invoicing happens same-day instead of 'when she gets around to it' — cash flow improved noticeably. Missed call recovery brought in 2-3 extra jobs per month. Total: ~5 hours/week saved, estimated $15-20k additional annual revenue.

Lessons Learned

Start with the automation that saves the most time, not the most technically interesting one. For Sarah, the quote follow-up was the biggest win because it directly generated revenue. Also: Google Sheets as a 'job tracker' works fine for a solo operator — don't over-engineer with a CRM they won't use.

How a solo plumber saved 5 hours/week with 3 simple automations

trades | solo business

Challenge

Sarah runs a one-person plumbing business doing $300k/year. She was spending 5+ hours per week on admin: manually sending quotes from a template, forgetting to follow up, re-entering job details from her notebook into Xero for invoicing, and missing calls while on jobs.

Solution

Three n8n workflows: (1) Quote follow-up: after sending a quote via email, n8n sends a follow-up SMS after 2 days. (2) Job completion → invoice: when she marks a job complete in her Google Sheet, n8n creates the Xero invoice and sends it. (3) Missed call responder: sends an immediate SMS with a booking link.

Outcome

Quote conversion up ~25% (from follow-ups she was forgetting). Invoicing happens same-day instead of 'when she gets around to it' — cash flow improved noticeably. Missed call recovery brought in 2-3 extra jobs per month. Total: ~5 hours/week saved, estimated $15-20k additional annual revenue.

Lessons Learned

Start with the automation that saves the most time, not the most technically interesting one. For Sarah, the quote follow-up was the biggest win because it directly generated revenue. Also: Google Sheets as a 'job tracker' works fine for a solo operator — don't over-engineer with a CRM they won't use.

How a solo plumber saved 5 hours/week with 3 simple automations

trades | solo business

Challenge

Sarah runs a one-person plumbing business doing $300k/year. She was spending 5+ hours per week on admin: manually sending quotes from a template, forgetting to follow up, re-entering job details from her notebook into Xero for invoicing, and missing calls while on jobs.

Solution

Three n8n workflows: (1) Quote follow-up: after sending a quote via email, n8n sends a follow-up SMS after 2 days. (2) Job completion → invoice: when she marks a job complete in her Google Sheet, n8n creates the Xero invoice and sends it. (3) Missed call responder: sends an immediate SMS with a booking link.

Outcome

Quote conversion up ~25% (from follow-ups she was forgetting). Invoicing happens same-day instead of 'when she gets around to it' — cash flow improved noticeably. Missed call recovery brought in 2-3 extra jobs per month. Total: ~5 hours/week saved, estimated $15-20k additional annual revenue.

Lessons Learned

Start with the automation that saves the most time, not the most technically interesting one. For Sarah, the quote follow-up was the biggest win because it directly generated revenue. Also: Google Sheets as a 'job tracker' works fine for a solo operator — don't over-engineer with a CRM they won't use.

How a solo plumber saved 5 hours/week with 3 simple automations

trades | solo business

Challenge

Sarah runs a one-person plumbing business doing $300k/year. She was spending 5+ hours per week on admin: manually sending quotes from a template, forgetting to follow up, re-entering job details from her notebook into Xero for invoicing, and missing calls while on jobs.

Solution

Three n8n workflows: (1) Quote follow-up: after sending a quote via email, n8n sends a follow-up SMS after 2 days. (2) Job completion → invoice: when she marks a job complete in her Google Sheet, n8n creates the Xero invoice and sends it. (3) Missed call responder: sends an immediate SMS with a booking link.

Outcome

Quote conversion up ~25% (from follow-ups she was forgetting). Invoicing happens same-day instead of 'when she gets around to it' — cash flow improved noticeably. Missed call recovery brought in 2-3 extra jobs per month. Total: ~5 hours/week saved, estimated $15-20k additional annual revenue.

Lessons Learned

Start with the automation that saves the most time, not the most technically interesting one. For Sarah, the quote follow-up was the biggest win because it directly generated revenue. Also: Google Sheets as a 'job tracker' works fine for a solo operator — don't over-engineer with a CRM they won't use.

Recommended Resources

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n8n Community · Free

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Leon van Zyl · intermediate · Free

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n8n Official Docs

n8n · intermediate · Free

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Cole Medin — AI Automation

Cole Medin · advanced · Free

Course

n8n Beginner's Course

n8n · Free

Website

n8n Community Workflows

n8n Community · Free

Channel

Leon van Zyl

Leon van Zyl · intermediate · Free

Docs

n8n Official Docs

n8n · intermediate · Free

Channel

Cole Medin — AI Automation

Cole Medin · advanced · Free

Course

n8n Beginner's Course

n8n · Free

Website

n8n Community Workflows

n8n Community · Free

Channel

Leon van Zyl

Leon van Zyl · intermediate · Free

Docs

n8n Official Docs

n8n · intermediate · Free

Channel

Cole Medin — AI Automation

Cole Medin · advanced · Free