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Mailchimp

by Intuit (Mailchimp)WebsiteUsed by clients

Our Take

The default email marketing tool. Easy to start with, but automation is limited compared to ActiveCampaign. Pricing has become less competitive since the Intuit acquisition. Best for businesses that just need newsletters — if you need serious automation, look elsewhere.

Lock-in risk:Low

Pricing Tiers

Free

Free/forever

  • 500 contacts
  • 1,000 emails/mo
  • Basic templates
  • Landing pages
  • Forms
  • Basic reporting

Very limited. The 500 contact limit is tight.

Essentials

US$13/mo/month

  • 500 contacts
  • 5,000 emails/mo
  • Remove branding
  • A/B testing
  • Email scheduling
  • 24/7 support

Minimum viable paid tier.

Job Coverage

Run email marketing

Standard

US$20/mo/month

  • 500 contacts
  • 6,000 emails/mo
  • Customer journey builder
  • Retargeting ads
  • Custom templates
  • Predictive insights

The journey builder is basic compared to ActiveCampaign.

Job Coverage

Run email marketing