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HubSpot

by HubSpot Inc.WebsiteUsed by clients

Our Take

Excellent free CRM that gets expensive fast when you need marketing automation. The free tier is genuinely useful for small teams. Lock-in comes from workflows and integrations — once you've built email sequences and lead scoring, switching is painful. Data export is good though.

Lock-in risk:Medium

Pricing Tiers

Free Tools

Free/forever

✓Contact management
✓Email marketing (2,000 sends/mo)
✓Forms
✓Landing pages
✓Live chat
✓Meeting scheduling
✓Basic reporting

Legitimately useful. Many small businesses never need more.

Job Coverage

Follow up with leads

Run email marketing

Capture and qualify leads

Starter

US$20/mo/month

✓Everything in Free
✓Remove HubSpot branding
✓Email automation
✓Multiple currencies
✓Stripe integration
✓Simple automation

Good value. Mainly worth it to remove branding and get automation.

Job Coverage

Follow up with leads

Run email marketing

Convert leads to clients

Capture and qualify leads

Professional

US$890/mo/month

✓Everything in Starter
✓Marketing automation
✓Custom reporting
✓A/B testing
✓Social media
✓Blog
✓SEO tools
✓2,000 marketing contacts included

The price jump is brutal. Only justified if you're doing serious inbound marketing.

Job Coverage

Follow up with leads

Run email marketing

Create content regularly

Build a business dashboard

Capture and qualify leads

Integrations (8)

NativeOne-way sync

NativeOne-way sync

NativeOne-way sync

NativeOne-way sync

NativeOne-way sync

NativeOne-way sync

NativeOne-way sync

Zapier/MakeDeep two-way